Established in November 2014, Adi Media Pte Ltd started off as an e-commerce platform providing celebrity-branded fashion apparel for women – RoseValley. The brand ‘RoseValley’ later became a household name as the company capitalised on its celebrity relationships to break into the events management scene.
Their first event, CelebFest in 2016 saw about 50,000 visitors thronging Suntec Convention & Exhibition Centre over three consecutive days. CelebFest became an annual affair which is held twice every year, bringing in popular celebrities in the region to grace the event.
The following year, they scaled new heights and co-organised the very first Singapore Modest Fashion Weekend which attracted the attention of local and international audiences.
In 2017, the company added another event under their belt with the first ever Twilight: Flea & Feast.
RoseValley has won awards since its inception:
- Winner of Singtel-Shopify Build a Business Competition 2015
- Grand Winner of Singapore Malay Chamber of Commerce & Industry’s Protege Kita Business Plan Competition 2015
- Awarded the Entrepreneur Innovation Award 2016 by Singapore Malay Chamber of Commerce & Industry